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Last week, I presented to you, our wonderful readers, a look into how technology has seeped into fashion and helped to shape trends. We assume that technology has done nothing but help fashion by helping to make it a truly global industry, provide better and faster ways to churn out the latest trends, and help new and classic designers build their brand. By following those lucky enough to be included in the various encircles of the fashion world on Instagram, Facebook, Twitter, etc. you can have near real-time access to everything that’s happening on the runway. This week, however, I would like to play devil’s advocate and show you how technology, and specifically social media, has actually hurt the fashion world.
When I think runway, I envision models on the runway wearing the newest, hottest trends for next season. You’d think that, since it’s a fashion show, they would be the center of attention and you would have been right ten years ago. Nowadays, however it’s become more about all the celebrities in the front row, so it almost becomes a question of “what exactly is the main attraction?” The garnments or the celebrity style?
While we can all agree that bloggers have become essential to all industries, if you’re luck enough to get into a Gucci fashion show, maybe you should be more concerned with how those shoes are going to translate to a Forever 21 customer, and less concerned with updating your Instagram with a heavily filtered image of Kim Kardashian and Kanye West. There is a time and a place for Celebrity Fashion. A very affluent fashion show is not it. Just saying.
When a very high-end designer decides to cut their attendance in half, namely Oscar De Le Renta, it’s probably time to reevaluate some priorities.
Another thing to consider is the rate at which we have begun to demand new trends. We have become so used to instant access, and some new trend, technology, or do-dad coming out every couple of weeks, that we expect everything to be that way, forcing some designers to present almost ten collections a year just to try to keep us happy. That’s anywhere from 30 to 120 pieces per line. You do the math. That is a crazy amount of choice. Not to mention all the work that goes into producing every intricate piece, from patterns to finishing trims.
I’m not saying that we should stop blogging about everything that interests us, or even that we should slow down. I just think we should gain some focus.
~Brittany B.
For more information:
http://www.theguardian.com/fashion/2013/aug/31/fashion-week-celebrity-circus
http://dictionary.reference.com/browse/poseur?s=t
http://www.wisegeek.org/what-is-a-fashion-collection.htm
http://thehighlow.com/2012/03/are-celebs-being-paid-to-sit-in-fashion-show-front-rows/
http://www.businessinsider.com/celebrities-at-ny-fashion-week-2013-photos-2013-2?op=1
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