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Brian M. Wright (B.Wright for short) a Morehouse University student, Atlantic Records intern, and CEO of Kreemo based in Atlanta speaks out about his urban clothing line. Wright is originally a Brooklyn New York native, and at only twenty-two years of age, his company has already taken off and is being sold in stores across the country, and internationally to China. This is what makes B.Wright one of “Style Me’s” top picks for “young people on the rise!” Not only is his line expanding to a wider demographic; but smart planning, understanding his target audience and having an accurate marketing strategy helped the launch and impact of his line, so much so that he had 100% sell through the first day Kreemo was released! Talk about a boss!
To learn more about B.Wright follow his twitter @bwrightous and www.kreemo.com to see more of his products!
By: Akika Parker
Q: What inspired the name Kreemo and the main logo?
I got “Kreemo” from Creedmoor which is a Psychiatric center in Queens and the main Logo is a ghost! Generally when you tell people you’ve seen a ghost they usually won’t believe you or think you crazy.
Q: How long have you been in business?
I started Kreemo when I was 16 but officially (been in business) 2-3 years.
Q: Where did the idea to create a fashion empire originate from?
I use to buy a lot of in NY Bape BBC/ICECREAM.
Q: How has business evolved over time?
We’ve built more awareness! Also we have received a lot of good press and celebrities’ endorsements.
(Some of his celebrity endorsments include: Wiz Khalifa , Pharrel, Teyonna Taylor, Rick Ross, Kid Kudi, Future, T.I, Lil Wayne etc.)
Q: Where do you see your company in the next five years?
Everywhere!!!
Q: What’s the next step? How do you plan to expand your business?
Getting (the brand) into more stores expanding the marketing.
Q: Who is your Target Market and demographic?
College students
Q: What marketing strategy did you use to get it to them?
College (e.g. Parties, word of mouth, wearing the brand at school, getting friends involved etc.)
Q: How has being a success changed your life?
It keeps me very busy all the time.
To learn more about B.Wright follow his twitter @bwrightous and www.kreemo.com to see more of his products!
The ghost is the main logo.
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Reblogged this on StyleMeCEO and commented:
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Fashion Forbes. 